What Are The Key Segments Of The Juice Bar Industry
The juice and smoothie bars industry can be broken down into the following sectors:
- Smoothie Bars: These smoothie shops primarily serve smoothies, juice blends, and similar drinks. They do not typically sell juice by the glass but offer juice for sale by the bottle or carton. Some smoothie bars also make juice and smoothies for on-site consumption, at high speeds to meet high demand. These juices are blended with plant ingredients that include cucumbers, kale, carrots, beets, wheatgrass juice, and fruits. These shops will often sell some food items on their menu options.
- Juice Bars: These juice stores sell juice drinks made from fresh juice squeezed on-site or juice drinks bottled by juice companies. They typically sell juice by the glass and juice for on-site consumption, but they do not offer smoothies on their menu options.
- Fruit Bowls and Small Bites: These juice stores serve juice drinks made with juice or juice concentrates, but they also sell milk and other beverages. They typically offer light snacks like fruit salads, pita sandwiches, wraps, yogurt cups, bananas on a stick, etc.
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Create A Memorable Experience For The Five Senses
Pay attention to music. Play something enjoyable for everyone. See to it that your place looks pleasing and smells fresh always.
Keep your product consistent. Stick to the suggested servings. Bring out your smoothie at its ideal temperature. You have one job, which is to craft a great drink.
Train your staff well and keep them happy and well-rewarded, so they extend the same positivity to your customers.
Be on top of your inventorystock up on your bestsellers. Anticipate events that will bring in more people and be ready.
Step : Define Your Brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren’t feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we’ll give you helpful tips and advice for creating the best unique logo for your business.
Recommended: Get a logo using Truic’s free logo Generator no email or sign up required, or use a Premium Logo Maker.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a smoothie business
How you market will depend on who you want to cater to. Look for the right angle to appeal to your target demographic before you start trying to get the word out. For example, you may want to choose an online social media strategy aimed at fitness clubs. Or you may want to advertise to corporate workers who are looking for a quick lunch or a mid-afternoon pick-me-up.
How to keep customers coming back
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
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Quality Products: Smoothie Purees
The modern customer is an ingredient savvy individual. Theyve heard all of the buzzwords: No HFCS, fat-free, gluten free, low calorie, no artificial colors, no artificial flavors, soy free- you name it. And you can bet that they consume products based on at least one of these claims. The food standards of consumers today are much higher than they were even a few years ago. When it comes to smoothies, the modern customer is concerned about sugar content, protein, added supplements and more. They want their smoothie to taste great and natural at the same time.
As a smoothie bar owner, youll find that its tough to find a product that fits these requirements and still makes you a healthy profit. Many of our competitors offer a product just as healthy as ours but it requires refrigeration which, frankly, is a pain in the butt and produces a lot of waste for you. And then other competitors have a completely shelf stable product but it is packed with artificial yuck that you cant brag about. We are proud to say that our products fit the bill when it comes to consumer satisfaction and profitability. Check out the nutritional info here for yourself.
How To Open A Juice Bar
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The juice bar business started to boom in the mid-90’s thanks to an increasing demand for easy, tasty yet nutritious beverages and snacks for health-conscious consumers. Whether you’re selling your own unique blends of fruit juices, adding vegetables and vitamins to the mix, or even selling solely organic juices, there are a number of different approaches to run a juice bar. Opening a juice bar requires good planning and strategic marketing to outshine the competition, so read the following steps to learn how to open a juice bar.
Also Check: Whats The Best Blender For Smoothies
Get The Necessary Legal Documents You Need To Operate
The importance of having the necessary documentation in place before launching a business in the United States of America cannot be overemphasized. It is a fact that you cannot successfully run any business in the United States without the proper documentations. If you do, it wont be too long before the long hand of the law catches up with you.
Here are some of the basic legal documents that you are expected to have in place if you want to legally run your own fresh fruit juice bar business in the United States of America
- Certificate of Incorporation
- Franchise or Trademark License
Consider Pros And Cons Of Opening A Juice Bar Business
Before we describe the pros and cons of starting a juice bar business, lets figure out what it depends on:
- right location
Juice bar pros:
- Fast payback. Experience has shown that within a year it is possible to get full payback on your initial investments and reach a stable profit.
- High profitability. With a relatively low initial investment , profitability is pretty high.
- Constant demand. As weve mentioned before, juices and smoothies are for cooling down a bit in summer, and for vitamins in winter. To be clear: we are not talking about a seasonal mobile kiosk here.
Juice bar cons:
- Freshly squeezed juice and smoothies are quite expensive. If you compare fresh drinks with packaged juices, their cost is much higher. And sometimes people pay attention not to the benefit of the product, but to its price.
- There are always a few risks: rises in the cost of ingredients, unreliable suppliers, reduced demand, and bad location choice.
Recommended Reading: What Do I Need To Make A Strawberry Smoothie
Blueberry Smoothie Bars Perfect For Blueberries On Sale At Safeway
Fruitastic and gluten-free, 5 ingredient Blueberry Smoothie Bars are a hit! We love that theyre low fat and packed with healthy ingredients. Youll love that theyre absolutely delicious!
Take advantage of the HOT sale on fresh blueberries at Safeway this week and make these delicious fruit-filled blueberry smoothie bars. You can even add a tablespoon of your favorite protein powder if you wish to ramp up the protein factor in these delicious smoothie bars.
Try the NEW O Organics coconut cream, available in the Asian food aisle next to the canned coconut milk as the liquid for the bars. Its rich, creamy and will give these bars a subtle coconut flavor that makes them irresistible.
This recipe was created by Annessa Chumbley, Safeways Registered Dietician, so you know its gotta be good!
- 2 cups of your favorite granola
- 3/4-1 cup O Organics frozen wild blueberries or fresh blueberries
- 1/4 cup coconut cream
- 1/2 cup raw cashews
- 1 tablespoon fresh lemon juice
Securing Funding To Open A Juice Bar
Opening a juice bar requires significant investment, with the exact amount depending on your location and how big you want your space to be.
There are many ways to raise the capital required to launch your dream juice bar.
First of all, it’s highly recommended that you make a personal contribution to the company’s equity, by dipping into your savings.
You can then turn to banks and credit institutions to obtain a loan to finance part of the start-up costs.
Finally, also think about state aid for business creators. This may enable you to benefit from a low-interest or interest-free loan, for example.
That’s it for this time. We hope this article has given you a better understanding of how to open a juice bar. If you have any questions, please feel free to ask us in the comments section.
Also on The Business Plan Shop
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Write A Business Plan
a. Executive Summary
Fruit Solutions® Fruit Juice Bar, Inc. is a neighborhood fruit juice bar business that will be located in a fast-growing health-conscious community in Silver Spring, Maryland. We have been able to secure a one-year lease of a vacant shop within the citys largest shopping mall. The facility has an option of renewal for 5 years at a rate that is favorable to us.
b. Products and Service
- Different types and flavors of fresh fruit juice.
- Different types and flavors of smoothies
c. Mission Statement
Our mission is to establish a fruit juice bar that will make available different types and flavors of fruit juice at every given time to our highly esteemed customers.
Vision Statement
Our vision is to establish a standard and world-class fruit juice bar business in Silver Spring, Maryland that will be the leader in the juice and smoothies industry in the State.
d. Goals and Objectives
The goals and objectives of a fruit juice bar business are to provide a retail outlet where patrons can go to buy and drink different types and flavors of fresh fruit juice.
e. Organizational Structure
- Ideal location for a fruit juice bar business
- Highly experienced and qualified employees and management
- Access to fresh organic fruits and other ingredients
- Availability of different types and flavors of fruit juice.
- A reliable, clean, healthy, and efficient method of preparing fruit juice.
Weakness:
Opportunities:
Threat:
d. Sales & Advertising Strategies
Menu Choices And Ingredients
When creating your menu, offer a mix of classic and trendy smoothie flavors to appeal to a wider audience. Consider limited time and/or seasonal offerings to add variety to the menu. This can keep high-frequency customers engaged and prevent them from looking elsewhere for new flavors. It’s also a good idea to offer kid’s sizes to encourage families with children to visit.
Think about your ideal customer’s likely health goals and what recipes/add-ins could reinforce those goals: do they want to lose weight? Build muscle? Have more energy? Be more focused? Eat more vegetables? Get more vitamins? Think about the ingredients they’re likely to purchase to better meet these goals. Develop unique flavor combinations to address a variety of needs.
Adding Protein: There are several kinds of protein powders on the market, both animal-product based and plant based . Alternatively, you can add protein to the mix by incorporating ingredients such as non-fat yogurt, cottage cheese, almond butter, tahini, oats, and a variety of nuts and seeds.
Wellness: Smoothies that incorporate superfoods, fresh fruits and vegetables, healthy fats, and calcium-rich yogurt and milk are purported to be beneficial for overall health and well-being, driving high demand among health-conscious consumers.
Many shoppers enjoy designing their own smoothies a menu of custom add-ins can appeal to consumers with specific dietary preferences or requirements.
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Q: Am I Eligible To Own A Nkter Juice Bar Franchise Without Experience In The Restaurant Industry
A:Definitely- We dont require our Franchise Owners to come to us knowing anything about juices, smoothies, or acaí bowls Our world-class franchise training and support will teach them everything they need to live the Nékter life. We do expect our Franchise Owners to have a strong background in business management, but it does not necessarily need to be in the food service or restaurant industries.
Hire & Train Employees
Before opening your juice bar to the public, youll need to hire a group of outstanding employees to serve as the front lines of your business. If you havent hired an employee before, navigating the process can be really intimidating. Be sure to go through a new hire checklist that outlines all of the gritty steps you need to take, such as obtaining an Employer Identification Number , registering for state and local taxes, and so on.
Start the hiring process by writing attractive and compelling job descriptions. Figure out what positions you need to fill and what qualities you are looking for in a candidate. Keep in mind, you will train your employees on how to juice and how to provide great customer service. So, select candidates with the qualities you cant train for, like work ethic. Finally, add in what your company is, and why your future employees will love working at your juice bar.
Employees are the front-lines of your business their customer service skills can make or break sales
Gusto notifies employees via email every time they receive a direct deposit.
Once your staff is hired, youll need an HR management tool to handle things like payroll, benefits, and time tracking. Gusto offers all-in-one HR management with prices ranging from $6 to $12 per employee per month. Visit Gusto for a free 30-day trial.
Read Also: Can You Make Smoothies Ahead Of Time
Different Types Of Commercial Juicers
There are three main types of juicers, each with different purposes and price points. For your business you may decide you just want one type, or all three. The three types are:
- Centrifugal juicer: Fast juicer for juicing fruits and vegetables . Also most affordable type of juicer.
- Masticating juicer: Juices all kinds of fruits, vegetables, and greens at a slower rate, producing higher volume of juice and extracting more nutritional value from foods.
- Triturating juicer: Slowest, yet highest-yielding juicer. Best for leafy greens.
Create A Name And Logo
You want a name and logo which is both catchy and clearly states what you sell. I find its best not to be too clever and I try and stay away from ambiguous names that leave people unsure what you are selling.
Something like The fabulous Drinks Team doesnt really say you are a juice bar. On the other hand, you shouldnt be in too much doubt about what Jamba Juice does.
Fiverr and 99designs is a good website for logo design.
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Discuss With An Agent To Know The Best Insurance Policies For You
In the United States and in most countries of the world, you cant operate a business without having some of the basic insurance policy covers that are required by the industry you want to operate from. So, it is important to create a budget for insurance and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your fresh fruit juice bar business.
Here are some of the basic insurance covers that you should consider purchasing if you want to start your own fresh fruit juice bar business in the United States of America
- General insurance
- Business owners policy group insurance
Know Your Major Competitors In The Industry
In every industry, there are always brands that perform better or are better regarded by customers and the general public than others. Some of these brands are those that have been in the industry for a long time, while others are best known for how they conduct their businesses and the results they have achieved over the years.
These are some of the leading juice and smoothie bars in the United States of America and in the globe
- Jamba Juice Safeway/Conifer
- Juice Bar Bearden, Knoxville
Economic Analysis
Part of what you need to do if you are looking towards successfully launching a business and maximizing profits, is to ensure that you get your economic and cost analysis right and try as much as possible to adopt best practices in the industry you choose to build a business in.
Fresh fruit juice bar business is not a Green business as you will come across several juice bars and any other outlets that also sell fresh fruit juice when you drive through town. So, if you are mapping out your economic and cost analysis, you should carry out thorough market survey and costing of what is required to rent a space where you are expected to open your juice bar business and the amount required to purchase juice making machines , juicers, refrigerators, ice block making machines, coolers, assorted fresh fruit supplies and also the cost to successfully run the business.
Read Also: How Much Does A Tropical Smoothie Owner Make
Starting A Smoothie Business In 7 Steps Get Your Capital Back In 40 Days
Are you starting a smoothie business? Now thats a great idea! Youre joining an industry that has been immensely growing since 2015. Its projected to be in full throttle until 2026. The average investment is between 1,500 USD to 3,500 USD, and you are expected to break even in as early as 40 to 60 days. The revenue is two to three times the cost of materials, depending on your location.
You can start a smoothie business from scratch, or you can complement an existing business such as a gym, rec center, or coffee shop. The main requirement is genuine interest in healthy refreshments.