Developing The Marketing Plan For A Juice Bar
Once you’ve completed all of the above steps, the next step in our guide on how to open a juice bar is developing a carefully devised marketing plan. The objective of a marketing plan is simple: to attract and retain customers.
So consider first the actions that will allow you to make your juice bar known and create hype around its opening, whether it’s a paid ad in the local newspaper or a provocative social media campaign.
You’ll have to think about ways to build customer loyalty when opening your juice bar. Creating a loyalty card scheme is a great way to turn one-time customers into regulars, and creating a website is a great way to showcase the different types of juices you have on offer, as well as any promotions on that week.
You could also consider setting up a click and collect system, whereby customers can order online and pick up a juice or snack in-store. This sort of scheme would work well amongst nearby office workers or students.
The costs of these actions vary and some might be more successful at attracting customers than others, so take some time to test different marketing actions out and focus on the ones that prove to be the most effective.
Step : Register For Taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It’s really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation .
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
What Are Some Skills And Experiences That Will Help You Build A Successful Smoothie Business
It usually helps to have some type of restaurant experience, whether its casual, fast-food, or formal. Owners will need to master the logistics of ordering, payroll, and advertising as much as theyll need to understand which berries are in the highest demand. Much of owning any food establishment will be staying ahead of customer expectations and creating new demand with inventive menu options.
Read Also: Smoothie King Center Club Level
Hire & Train Employees
Before opening your juice bar to the public, youll need to hire a group of outstanding employees to serve as the front lines of your business. If you havent hired an employee before, navigating the process can be really intimidating. Be sure to go through a new hire checklist that outlines all of the gritty steps you need to take, such as obtaining an Employer Identification Number , registering for state and local taxes, and so on.
Start the hiring process by writing attractive and compelling job descriptions. Figure out what positions you need to fill and what qualities you are looking for in a candidate. Keep in mind, you will train your employees on how to juice and how to provide great customer service. So, select candidates with the qualities you cant train for, like work ethic. Finally, add in what your company is, and why your future employees will love working at your juice bar.
Employees are the front-lines of your business their customer service skills can make or break sales
Gusto notifies employees via email every time they receive a direct deposit.
Once your staff is hired, youll need an HR management tool to handle things like payroll, benefits, and time tracking. Gusto offers all-in-one HR management with prices ranging from $6 to $12 per employee per month. Visit Gusto for a free 30-day trial.
How To Start A Snack Bar
Snack bars are found in many types of businesses, and they can be an attractive operation to start for prospective entrepreneurs. Not only do snack bars come with a built-in customer base, but the cost to lease the retail space for one is typically much lower than that of a traditional food business. If you want to open a snack bar, you will need to do a bit of research before starting your venture.
Find a location for your snack bar. Good places to consider include airports, bus and train stations, fitness centers and gyms, university and college campuses, and inside of laundromats.
Contact the owners of the locations you’re considering, and ask them whether they are open to having a snack bar in their facility, as well as how much they would charge to rent out the space. They will give you information regarding whether you need to carry insurance and their signage requirements.
Some businesses, such as laundromats, may be less restrictive as far as how your snack bar is run. But other businesses, such as fitness centers, will have more requirements. For example, a fitness center may demand that you only sell healthful food items.
Purchase the retail supplies you’ll need for your snack bar, including merchandise bags, signage, a cash register and merchant account, display shelving, and cold storage from a company such as American Retail Supply or Store Supply Warehouse.
References
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Checking Out The Juice Bar Market
With around 125 juice bar businesses across the UK, the juice bar market is still very much in the stages of development.
Originally developed in sunny Australia and the US to offer a healthy and natural alternative to fatty fast good, juice bars make delicious food and drink accessible fast and without the guilt.
And the demand for juice is certainly present in the UK, with a 2019 study finding that 54% of all 16 – 24-year-olds drink juice at least once a day, with one-fifth opting to drink smoothies daily.
Many franchises are present in the juice bar market, including Boost Juice and UK-based Souper Juice, founded in 2018.
We’ve also seen the rise of mobile juice bars, in the form of small, compact stands that can be set up quickly and easily anywhere. TruFoo Juice Bar is one popular brand that offers this service.
Choose A Juice And Smoothie Shop Location
Your juice bar location and business concept should go hand in hand. Sometimes choosing your location ends up being the first step in the process of opening your business. You might have your eye on a commercial space that speaks to you, or maybe you got a great deal on leasing a juice bar kiosk. If thats the case, you should base the concept of your shop on your chosen location. For example, if the location is in a college town, youll want to create a concept that appeals to a young crowd.
If you have your heart set on a particular concept, youll need to find a juice bar location that can support it. Look for locations near gyms or in neighborhoods with jogging paths and outdoor spaces. Boardwalks, beach towns, and charming main streets are great for juice bars and smoothie shops. Performing a location analysis will help you understand the benefits and limitations of specific locations.
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Fruit Juice Business Models
This business can be initiated in two different ways as described below:
Instead of running towards the fast-food culture, it is the best way to make yourself habitual of fruit juice as it is full of vitamins, electrolytes, and good sugars. It is basically in a form thats readily bio-available.
Scoping Out The Perfect Location To Open A Juice Bar
Having checked out the juice bar market, it’s time to think about your ideal location.
The location is a key component of success when opening a juice bar. Having a heavy influx of customers will ensure a decent turnover, while a deserted juice bar is at risk of closing its doors prematurely.
So choose a location that attracts your kind of people. Whether it’s beside a university, close to office buildings or within a residential area, it’s up to you to see where your concept has the best chance of success.
You can also choose to take over an existing juice bar. This will allow you to benefit from an already established base and an existing flow of loyal customers.
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How Do I Become A Certified Food Protection Manager
The Department accepts three nationally recognized Certified Food Protection Manager courses that have been approved by the Conference of Food Protection. Please visit our website to obtain CFM courses offered in the state.
You may also call the Health Inspection Program’s main line at 207-287-5671 to obtain information on Certified Food Protection Manager courses in your area.
How Do I Open A Smoothie Shop
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How And When To Build A Team
Owners will generally need to hire at least a few team members immediately, even if theyre operating out of a smaller location. Most smoothie bars are open 7 days a week from mid-morning until evening, so its necessary to have several people trained and ready to handle the shifts.
Next Steps
Check out our How to Start a Business page.
Sign up at the Business Center to access useful tools for your business.
How To Start Your Own Juice Bar Business
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America is getting healthier.
Yes, really.
Diabetes and high cholesterol rates are falling every year. People are even cutting down on cigarettes!
In 2009, the Centers for Disease Control and Prevention recorded 1.7 million new cases of diabetes. By 2015, it dropped to 1.4 million, and that number is projected to drop even more this coming year.
Unfortunately, the American Diabetes Association states that diabetes directly kills more than 71,000 people a year, most of which are type-2 diabetes, which is linked to poor diet and a lack of exercise.
So while there is a trend towards a more health-conscious America, theres still a long way to go.
And thats where we come in.
Juice bars first started in the 1990s as people began focusing on the long term effects of fast food on their bodies. This is one 90s craze that stuck around, as the juice bar industry continues to grow and thrive.
This industry has grown to yearly revenues of more than $5 billion. And its only getting bigger, growing at a steady rate of 4%-8% every year.
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Securing Funding To Open A Juice Bar
Opening a juice bar requires significant investment, with the exact amount depending on your location and how big you want your space to be.
There are many ways to raise the capital required to launch your dream juice bar.
First of all, it’s highly recommended that you make a personal contribution to the company’s equity, by dipping into your savings.
You can then turn to banks and credit institutions to obtain a loan to finance part of the start-up costs.
Finally, also think about state aid for business creators. This may enable you to benefit from a low-interest or interest-free loan, for example.
That’s it for this time. We hope this article has given you a better understanding of how to open a juice bar. If you have any questions, please feel free to ask us in the comments section.
Also on The Business Plan Shop
Secure Restaurant Business Permits And Food Selling Licenses
The process of gathering all of the necessary paperwork to open a smoothie shop can be time consuming and requires organization and paying attention to deadlines.
Additionally, some states and counties have their own paperwork requirements for new restaurants. Before submitting any documents, research all of the paperwork you will need for the entire process of opening your smoothie shop, and consult a professional if you need help.
The required licenses and permits include, but are not limited to:
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Sales license
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Passing a health and safety inspection
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Food handlers license
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What Other Requirements Should I Be Aware Of
Other regulations which may affect operation of an eating place include, but are not limited to, the Maine Food Code the Subsurface Wastewater Disposal Rules the Drinking Water Rules the Life Safety Code and the Internal Plumbing Rules Fire Marshall’s Office and Liquor Licensing.
You should also check with your local municipal officials to see if there are local zoning issues or permits that you must obtain before operating your establishment.
How Many Customers Can You Expect Your Business To Serve In A Week
How many customers a coffee shop will serve in a week or day varies widely. Busy shops centrally located in cities may serve more than a thousand in just one day, while shops in rural areas may see only a few hundred a week.
How much profit can a coffee shop make?
A coffee shop’s net profits are directly tied to how many cups of coffee and pastries a shop sells. A shop that is in a higher-traffic area and sells more coffee will usually have higher profits than one with little traffic. When run well, a coffee shop’s profits are typically between 10 and 18 percent of its gross revenue. To see how much volume increases profits, consider coffee shops that are open every day of the year and have average tickets of $3.00. A shop that sells 100 beverages a day would grow $109,500 annually, and hopefully bring in a profit of $10,950 to $19,710. One that sold 300 cups a day would gross $328,500, and hopefully have an annual profit between $32,850 and $59,130.
How can you make your business more profitable?
Upselling customers is the easiest way to increase the profitability of a coffee shop. Customers can be offered larger sizes, additional shots of espresso, flavored syrups or baked goods
What will you name your business?
Choosing the right name is important and challenging. If you dont already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Coffee Shop Name Generator
- Your state’s business records
Also Check: Smoothie King Center Box Office
How Much Does It Cost To Start A Juice Bar
So how much does it cost to open a smoothie shop? This all goes back to my early point of whether you aim to start from a fixed location, mobile juice truck or from home.
Starting a juice bar from a premises = $25k $100k
Starting a juice bar from a juice truck = $10k $25K
Starting a juice bar from a stall = $1k $1.5K
Starting a juice bar from home = $500 $1k
This is purely the start-up costs and does not include the day to day running costs such as staff, stock, rent and utilities.
How Soon Can I Get An Inspection
This depends on the Health Inspectors schedule as inspections are prioritized. Once the Health Inspector has completed your inspection and given approval to operate, you may operate your establishment. You do not need to wait for the license as your inspection with the approval of the inspector is written on the report. You will generally receive your license within a week after approval. By statute the Health Inspection Program shall issue a license within 30 days of receipt of a complete application, if the establishment is found to comply with rules adopted by the Department.
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Build A Juice Bar Branding Strategy
To successfully open a juice bar business, you will also need a branding strategy and marketing plan. Youll want to develop a logo, color scheme, and a plan for attracting customers to your business. For most local stores, effective marketing strategies involve a combination of digital and offline tactics. But the basics include designing a logo and creating a website.
Learn How Juice Bars Work
Before you open a juice bar, you need to learn the ins and outs of how juice bars operate. Juice bars are shops that serve freshly prepared beverages such as cold-pressed or fresh-squeezed juices and fruit smoothies. Other popular menu items include protein shakes, juice shots packed with vitamins, and simple food items like sandwiches and salads.
The Juice Box in New Haven, Connecticut, uses ShopKeep POS
The best way to learn how juice bars operate is by working for a juice bar. Before starting your own business, consider working for a successful juice shop to see how juices are created and what the day-to-day aspects of running a juice bar look like.
If getting firsthand experience at a juice bar is not an option, youll have to do market research from the outside. Study successful juice bars in your area including their marketing campaigns and advertising efforts, menu items, peak times, number of employees, and their operating hours.
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