Tropical Smoothie Caf Works To Keep Its Momentum
Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose same-store sales are up 43%.
But he is also realistic.
I love these numbers, he said. Were never going to hear them again. So we might as well enjoy them while theyre here.
Watson is realistic about those numbers because he understands that they are a product of the situationthey are comparing themselves against a particularly weak first quarter of 2020, after all, and the stimulus has provided his and many other chains with excess sales they cant expect to keep.
Yet plenty of other figures from Tropical Smoothies year gives Watson confidence that the company can turn the pandemic into a long-term opportunity. The biggest: The chain has sold 177 franchises since December, the most in any 4.5-month period in company history.
While the weak economy has supercharged franchise saleswhich always thrive when people lose jobsthis one isnt just a pandemic phenomenon. Seventy percent of franchise sales are to existing franchisees, Watson said. Thats the biggest complement we can get. Were heading into the right direction strategically and our franchisee operators and partners are behind it.
The company generated those sales with a more concerted digital effort, particularly on third-party delivery, and by creating curbside service and later through limited-time offers and other efforts.
Advantages Of Tropical Smoothie Cafe Franchise
One of the many advantages of owning a Tropical Smoothie Cafe is the in-depth training managers, owners, and employees go through. After you pay the training fee, you will be able to access the TSC LLC systems, technology, operational support, and Internet services. In addition to these technological resources, you will attend a four-week training program near one of the TSC outlets. This training will include experience in the franchise, learning the ins and outs of the menu and business model, as well as marketing techniques.
Next, youll graduate to a one-week classroom training at the Support Center in Atlanta, Georgia, and continue on to a ten-day onsite training at your very own franchise. If youre surprised by the sheer volume of training days, do not be alarmed this is TSC LLCs way of supporting you to the utmost degree in making running your business easier than ever.
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In fact, you wont even need to handle the menu creation and marketing support TSC LLC will do that for you. In addition to hands-on help from TSC employees, the company will make sure that your equipment is easy-to-use. Deep fryers, hooding systems, and stoves will be installed without complicated fixtures making it easier to focus on preparing fresh food in a timely manner.
A fresh berry smoothie.
How Much Does It Cost To Open Tropical Smoothie Franchise
Do you want to start a restaurant business by buying Tropical Smoothie franchise? If YES, here is how much it cost to open a Tropical Smoothie franchise and their requirement. Tropical Smoothie Cafe, sometimes referred to as Tropical Smoothie, or TSC, is a health conscious restaurant brand that got its start in the United States. Founded in 1997, Tropical Smoothie Cafe is a fast casual restaurant concept that inspires healthier lifestyles across the country.
Till date, this restaurant brand has over 700 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves smoothies, bowls, wraps, sandwiches, and flatbreads in an atmosphere that appeals to people of all ages.
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Tropical Smoothie Caf Posts +29% Ytd Same
Tropical Smoothie Cafe is experiencing a phenomenal year in 2021, beating goals with year-to-date same-store sales up 29% over 2019. It has also exceeded 2020’s record-setting number of franchisee agreements signed, with 270 new deals signed going into the fourth quarter. In Q3 alone, Tropical Smoothie Cafe opened 32 new locations, including five in Chicago and five in Detroit, and celebrated its 1,000th cafe milestone in September for a total of 95 openings year to date. The brand posted a 24.6% year-to-date same-store sales increase over 2020, continuing a nine-year trend of consecutive same-store-sales growth.
“We set what we thought were some pretty lofty goals for 2021, and here we are exceeding our full-year goals in Q3, with another full quarter to go,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “The fact that more than 85% of our new cafe agreements this quarter are with existing franchisees tells us that they are experiencing great success with the brand and want more of it, while the sales growth shows that our digital investments and menu innovations are connecting with the consumer.”
In fact, digital channels accounted for 75% of the company’s sales growth in the quarter. The brand introduced the ability to customize smoothies in online and mobile orders, adding another layer of convenience to drive sales.
For more information on menu, locations, hours and franchise opportunities, go to www.tropicalsmoothiecafe.com.
Obligations And Terms Of Agreement
The franchisee must appoint a principal owner, one who has the capabilities to handle the operational responsibilities. Their responsibilities only extend to a managerial capacity, to which they are expected to dedicate their full time to. They should also at least own 50% of voting rights and equity.
Aside from that, the franchise should also designate a general manager, who will take over as the principal owner in case they cant fulfill their duties. Theyre also not required to have any voting rights or equity.
As for selling, the franchisees must strictly follow what is mandated by the franchisor. Items such as gaming, vending machines, payphones, ATMs, internet kiosks, mechanical and electrical items are prohibited unless approved by the franchisor.
An initial franchise term for any LemonShark Poke franchise is 10 years. But, the franchisor can grant an additional 10-year period if a franchisee fulfills all requirements.
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Tropical Smoothie Cafe Point Of Sale Rollout
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Tropical Smoothie Franchise Opportunity
TropicalSmoothie Franchise Opportunity TSC franchisees understand the importance of incredible customer service and community outreach. And Company gives value to innovation, creativity, and a competitive mindset.
- Its a fun, friendly concept with an excellent business model with a smoothie and food menu that support day by day
- over 37% increase sale of product over the last 5 year, so its excellent opportunity
- Franchise has a loyal customer based at 700+ locations in the last 5 years
- jumping spots in ranking of the best franchise deals in the food industry.
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Top Smoothie Franchises: Is The Investment Worth The Costs
If you are an entrepreneur with an appetite for success, jumping into the health and wellness food industry may feed that hunger. The industry is experiencing tremendous growth and is currently valued at more than $800 billion. The trends indicate that healthy bowls and smoothies are thriving.
If youd like to be a part of this burgeoning industry, partnering with an established franchise is the less risky venture as a business owner. Your investment will allow you to set up your smoothie shop by partnering with a brand with a proven business model, giving you the necessary training to succeed. In addition, you have the advantage of working with a familiar brand, with name recognition to help build your customer base.
What to Look for Before Deciding on a Franchise
Before you invest, compare prices and determine the best brand that fits your lifestyle and your budget. While you may feel certain smoothie franchise costs appear expensive, the determining factor is your ROI. In other words, is your overall investment worth the cost. You should also determine what those costs are actually purchasing. Find out if the franchise fully equips franchisees with the know-how to operate a successful shop. Look at the franchise training and on-going support.
If you are interested in partnering with a big named smoothie franchise like Smoothie King, Tropical Smoothie Café or Robeks, you may learn that a smaller, growing, healthy food franchise like SoBol is a better buy.
Tropical Smoothie Cafe Caps Off 10th Consecutive Year Of Positive Same
2021 was a milestone-filled year for the fast-growing brand
ATLANTA, Jan. 11, 2022 /PRNewswire/ — Tropical Smoothie Cafe marked its 10th consecutive year of positive same-store sales growth in 2021, along with additional milestones that include opening its 1,000th location, opening more new cafes than any prior year and introducing its top-selling limited-time smoothie in company history.
In 2021, Tropical Smoothie Cafe reported same-store sales are up 22% over 2020, with a two-year increase of 29.4% over 2019. Digital sales accounted for 76% of that growth, driven by the brand’s 2021 introduction of customizable online and mobile ordering that added another layer of convenience for guests.
The company also opened 133 new cafes in 2021, a company record. In addition to new openings, Tropical Smoothie Cafe signed the highest number of franchise agreements in its history, with 332 new agreements signed in 2021. More than 70% were signed with existing franchisees.
“Our franchisees, our field teams and the support center team have worked incredibly hard to make 2021our best year yet by so many measures, and the brand’s success is a testament to their passion for excellent guest experience and inspiring better in their communities,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “We are committed to carrying our phenomenal momentum into 2022. We’re not planning on slowing down.”
For more information on menu, locations and hours, go to www.tropicalsmoothiecafe.com.
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Challenges Of Tropical Smoothie Cafe Franchise
Unfortunately, Tropical Smoothie Cafe LLC does not offer financial assistance or any future promise of financial aid. This fact may put a damper on your excitement, however, it is important to remember that opening a TSC outlet is actually less expensive than many other big brand franchises. Since it is relatively smaller than most fast-food restaurants, the franchise and starting fee for Tropical Smoothie Cafe is a bit lower than others.
The franchiser requires a 15-year contract agreement to be signed before opening your first outlet. This means that you are committed to Tropical Smoothie Cafe for well over a decade. Although this agreement may seem lofty, your outlet will surely succeed with the help of ongoing business training from the TSC headquarters. This ensures commitment to the company but can be binding for those who find that this is not for them.
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An additional challenge is the immense time commitment needed for initial business training. Training of about three-four weeks on-site and at the Support Center in Georgia make this on-boarding process long and grueling. After these weeks of classroom and on-site education, an additional ten days will be spent at your outlet location for further learning. None of this training is paid for, however, entering your opening day armed with business knowledge will help you succeed even more than before.
Digital Sales Help Fuel Juice Smoothie Franchises
Smoothie King moved quickly to roll out online ordering in 2020.
Were restaurant and hospitality folks trying to understand technology, said Charles Watson, CEO of Tropical Smoothie Café. Even for a sophisticated company nearing $700 million in systemwide revenue that expects to open its 1,000th location this fall, the successful integration of digital channelsand the corresponding hardware, software, cloud-based point-of-sale system, you get the ideadoesnt happen overnight.
Or in Tropical Smoothies case, even over the course of three years.
Theres absolutely brands that are ahead of us, but were right at their heels, said Watson of the Atlanta-based franchises investments in technology to power online and mobile app ordering, curbside pickup, delivery and even the drive-thru. The challenge, he later noted, is likely going to be trying to do too much too fast.
At Tropical Smoothie, CEO Charles Watson, above, thinks the brand can double digital sales.
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Tropical Smoothie Cafe Franchise Opportunities
Tropical Smoothie Cafe, sometimes referred to as Tropical Smoothie, or TSC, is a restaurant franchise in the United States. Tropical Smoothie Cafe, LLC was founded in 1997 and is based in Atlanta, Georgia.In addition to smoothies, the cafes offer sandwiches, wraps, salads, flat breads, and introduced bowls to their food line in 2017. Tropical Smoothie Cafe operates more than 650 locations nationwide with 2,000 projected openings across the United States by 2024.
S To Opening A Tropical Smoothie Caf
STEP 1: Pre-qualification
The first step towards acquiring a Tropical Smoothie Cafe Franchise is to express your intention via mail. A Development Representative will contact you to discuss critical areas associated with becoming a Franchise Owner and to answer any initial questions you may have.
STEP 2: Franchise Application
The franchise application is a brief 4-page document that is meant to be completed by the franchisee. It helps them get to know you, your business background and experience, financial capabilities, goals and interests, management style, etc. There is no cost associated with submitting your application and it is non-binding. It simply allows them to learn a little more about you.
Step 3: Franchise Disclosure Document Review/Business Planning Tools Provided
By law, every franchisor must deliver to its prospective Franchise Owner a copy of its FDD to ensure that the Franchise Owner prospect has all the pertinent information about their company, Business model and every aspect of their business relationship with their Franchise Owner. They will also provide you with business planning tools to continue your due diligence.
- STEP 4: Program Review
Step 5: Discovery Day
Here, the restaurant will welcome you to their Support Center in Atlanta, GA to meet the team in person. If this is of interest to you, your Franchise Development Representative can help you coordinate the details.
Step 6: Executive Committee Approval
Step 7: Open Your Tropical Smoothie Cafe
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The Best 10 Juice Bar & Smoothie Franchise In Usa For 2021
Smoothie franchise is a good business to own. It offers a wide variety of concepts, caters to a huge customer base, contributes to heathy lifestyle, and can be easily scalable. Speaking about smoothie segment, one should mention a big choice of services, drinks and food which it can offer. There are juice bar franchises, restaurants which serve a full menu of made-to-order wrap sandwiches along with smoothies and other drinks, smoothie factories focused on being truly healthy with their products, and many others. If you face a challenge to choose a business for you to own, have a look at our listing of smoothie bar franchises. The selection includes only reputable brands which provide the most favourable conditions for their franchisees. They offer an easy-to-operate business, which doesnt require any prior experience, for attractive cost & fees. Any of smoothie cafe franchises listed here has a team that helps applicants with choosing location, space design, grand opening, marketing, etc.
Is The Tropical Smoothie Cafe Franchise Right For You
In order to decide if owning a Tropical Smoothie Cafe outlet is right for you, ask yourself the following:
Are you aware of the Tropical Smoothie Cafe brand culture and business model? Ideal candidates will have years of experience in eating at Tropical Smoothie Cafe and know the ins and outs of the menu.
Do you have business management experience? Foodservice management experience is not necessary, but a thorough background in business management is vital in ensuring long-term success. Remember this is a 15-year business agreement and you want to make sure you have the knowledge to keep your franchise successful.
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Do you have the financial capital necessary to invest in a franchise? Thankfully, Tropical Smoothie Cafe is not as expensive to franchise as other big brand franchisers. It is, however, still a hefty financial investment. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets.
All of this information may look daunting, yet investing in a franchise will benefit you in the long-run. Be sure to ask yourself the previous questions and look at what you can bring to the table as a franchisee. With your new knowledge of Tropical Smoothie Cafe business ownership, you may find that the nutritious health food restaurant fits your wildest dreams. Always be sure to take careful consideration before making your choice.
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About Tropical Smoothie Cafe
Tropical Smoothie Cafe® is a national fast-casual cafe concept inspiring a healthier lifestyle with more than 850 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves better-for-you smoothies, wraps, sandwiches, and flatbreads, in an atmosphere that appeals to people of all ages. Upgraded app technology and enhanced mobile ordering capabilities further elevate the digital and dine-in cafe experience and emphasize the brand’s focus on convenience.The rapidly growing franchise has received numerous accolades including rankings in QSR’s Best Franchise Deals, Entrepreneur’s Franchise 500 and Forbes’ Best Franchises, as well as Franchise Times’ Top 200+. In 2019, the brand was recognized amongst Fast Casual’s Top 100 Movers and Shakers, Nation’s Restaurant News’ Top 200 and Top 10 Fastest Growing Chains, Franchise Times Fast and Serious, Restaurant Business America’s Favorite Chains, as well as being chosen as NRAEF’s Restaurant Neighbor Award Winner.