Craft Your Smoothie Shop Marketing And Advertising Strategy
To establish a presence in the community and spread awareness for your smoothie shop before opening day, start with branding.
Then, create a restaurant marketing strategy geared towards your target customers, considering their lifestyle, dining preferences, and market research on your area and population.
To design your smoothie shops marketing strategy, ask yourself questions such as:
What does the experience of your smoothie shop offer customers?
How will you communicate with customers outside of the shop?
What is special about your smoothie shop? Do you use any signature ingredients?
Will you run promotions? If so, using which advertising method?
To get started on this step, here is a thorough Restaurant Marketing Plan that will help your smoothie shop reach new customers in a cost effective, achievable way.
Through Research Of The Market And Feasibility Study
While working as an employee you will gain the understanding of how to start and run such business while your research over the smoothie market will help you understand the market.
Any such business is spread over a cluster that can be identified as regional, state and country level. United States has a market of $2 billion employing more than 36000 people.
You must research the market in all the clusters to understand how the market really works. When the is the peak season of the market, how preferences for juices change with change in season, what impact locations make, who are your target market, etc.
Feasibility study is a similar concept but it goes much deeper than a normal research. This method uses various scientific methods which is generally used by professionals. So if you want to can hire an expert to do a feasibility analysis of your business.
Smoothie Businesses Can Be An Easy And Affordable Businesses To Operate
Unlike other businesses in the fast food segment, to start a smoothie business, you need a small retail footprint and fewer employees. This can save you tremendous investment capital, but it also means the businesses are easier to operate.
With a smaller footprint and limited menu, you can also operate your new smoothie business with less payroll overhead than a big, full-menu QSR. Many smoothie bars operate with as few as 2 employees per shift.
This small footprint and low employee overhead combines to make starting a smoothie business a great option for first-time entrepreneurs or individuals looking to grow a family business. Smoothie businesses can also make great additions to business portfolios.
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What Are Average Juice Bar Profit Margins
An average juice bar can bring in 50% to 70% gross profit margins. Gross profit means before expenses such as labor and overhead costs other than ingredients. The average revenue for juice bars ranges from $100,000 to $600,000. Your business could earn more or less depending on location, overhead costs, and customer volume.
What Type Equipment Will You Need To Start A Juice Bar
The simplest way to ensure you have all the equipment you need in a juice bar is to reserve engineer the menu. Look at each menu item then build the equipment list needed to make each menu item.
Heres a sample list of equipment commonly found in juice bars:
- Automated Citrus Press Juicer. This will save you on labor cost.
- Manual Citrus Press Juicer More affordable to purchase, but will increase labor cost.
- POS system
- Food processor if you plan to serve food.
Go one step further with your equipment list by figuring out how much inventory you plan to hold in your shop. This will determine the size of refrigerators you plan to purchase.
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Your Target Market And Location
What is your target market?
Are you targeting school going students or are you targeting college or university level youngsters? Is your target mostly confined to working professionals who take a break or come for conversation while gulping down smoothies?
Or it targets everyone generally who happens to cross your shop?
Much depends on the location of your business. Is your business located at a crowded market place or it is located near a school, college, university or various offices?
You can choose the location by understanding the market of the place you aim to start your business at. Also care to note the existence of other smoothie bars at such places. Competition reduces the profits and therefore you must choose your location smartly.
How Do I Start A Smoothie Business From Home
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Secure Restaurant Business Permits And Food Selling Licenses
The process of gathering all of the necessary paperwork to open a smoothie shop can be time consuming and requires organization and paying attention to deadlines.
Additionally, some states and counties have their own paperwork requirements for new restaurants. Before submitting any documents, research all of the paperwork you will need for the entire process of opening your smoothie shop, and consult a professional if you need help.
The required licenses and permits include, but are not limited to:
Passing a health and safety inspection
Food handlers license
Q: Am I Eligible To Own A Nkter Juice Bar Franchise Without Experience In The Restaurant Industry
A:Definitely- We dont require our Franchise Owners to come to us knowing anything about juices, smoothies, or acaí bowls Our world-class franchise training and support will teach them everything they need to live the Nékter life. We do expect our Franchise Owners to have a strong background in business management, but it does not necessarily need to be in the food service or restaurant industries.
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Make Sure You Have The Right Equipment
Whenever you set upon a project, whether its painting the babys room or making smoothies at home, its important to have the right equipment. In this case, youre obviously going to need a blender.
Not all blenders are created equal, however. Years ago, we moved to a high speed blender with travel/party cups which made a huge change in our smoothie-making game. Not only did we no longer have an issue with clumps of frozen fruit or ice in the smoothie, but we also had an easy way for each kid to make his own. You can read my review of our current blender here.)
You dont have to have a high speed blender to make smoothies at home. It is ideal, however, you can just as easily use a standard blender or even a food processor.
If you have a standard blender, you might check to see if the base fits glass canning jars. Some models do, providing a makeshift option for party cups.
Obtain Juice Bar Funding
When you officially obtain funding for your juice bar, your vision starts to become a reality. This part of the process can be intimidating if youve never started a business, but after youve written a business plan, youll have a better idea of your startup costs. Compare your total startup costs to the amount of capital you have on hand. After you determine the balance, youll know how much funding you need to open your juice bar. Dont forget to include the working capital needed to operate the juice bar until you start turning a profit.
For in-depth financial information, check out our restaurant funding and loans guide.
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Step : Get Business Insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your companys financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If youre unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so its a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers Compensation Insurance. If your business will have employees, its a good chance that your state will require you to carry Workers’ Compensation Coverage.
Recommended: Learn what business insurance for your Smoothie Business will cost.
Write A Marketing Plan Packed With Ideas & Strategies
Running a business requires that you should be proactive when it comes to marketing your goods or services.
People and organizations will purchase fresh juice from your bar if they know that they are going to get the best and of course value for their money. As a matter of fact, your marketing strategy will center on quality, efficiency and pricing, and above all excellent customer service. The truth is that if you are able to put the above stated in place, you wont struggle to retain your old customers and at the same time win over new customers.
Businesses these days are aware of the power of the internet which is why they will do all they can to maximize the internet to market their services or products. In other words, a larger percentage of your marketing effort will be directed to internet users and your website will become your number one marketing tool.
Here are some of the marketing ideas and strategies that you can adopt for your fresh fruit juice bar business
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Step : Define Your Brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren’t feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we’ll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a smoothie business
How you market will depend on who you want to cater to. Look for the right angle to appeal to your target demographic before you start trying to get the word out. For example, you may want to choose an online social media strategy aimed at fitness clubs. Or you may want to advertise to corporate workers who are looking for a quick lunch or a mid-afternoon pick-me-up.
How to keep customers coming back
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
Choose A Location For Your Juice Bar
As with any storefront, the location you choose can make or break your business. That kind of pressure can make choosing a location feel overwhelming. Where do you start? How do you know which areas will be most profitable? First, narrow down the geographic area by considering whats practical. When you open your juice bar business, youll be putting in long hours every day, so make sure you choose a location with a commute that is feasible.
Once youve narrowed down a geographic radius, analyze the different neighborhoods. Here are the different elements to consider when choosing a location:
- Health-conscious consumers: Juice bar customers are typically health-conscious, so look for areas with successful yoga studios, gyms, spas, and other wellness businesses.
- High-traffic areas: Youll want to put your business in front of as many people as possible, so look for downtown strips, main streets, and shopping malls that already have lots of patrons.
- Sidewalks and foot traffic: Juice bars are great at attracting walk-in customers, especially during the summer months, so try to place your store in a pedestrian-friendly area.
- Parking availability: Your store will also need to be accessible for customers that drive to your business, so make sure there is plenty of parking available.
- Other juice bars: Dont open a juice bar too close to an existing juice business that will put you at a negative advantage right from the beginning.
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Different Types Of Commercial Juicers
There are three main types of juicers, each with different purposes and price points. For your business you may decide you just want one type, or all three. The three types are:
- Centrifugal juicer: Fast juicer for juicing fruits and vegetables . Also most affordable type of juicer.
- Masticating juicer: Juices all kinds of fruits, vegetables, and greens at a slower rate, producing higher volume of juice and extracting more nutritional value from foods.
- Triturating juicer: Slowest, yet highest-yielding juicer. Best for leafy greens.
Ii: Fruits & Vegetables
When adding fruits and vegetables just remember these two dichotomies are at play:1. The more frozen fruits/vegetables you use, the less ice you will need.2. Likewise, the more juices the fruits/vegetables have, the less liquid you will need to add.
Bananas are a popular choice as they help to thicken the smoothie and provide a neutral taste that goes well with most everything.Feel free to experiment with your own favorite fruits and vegetables combined with those of our Nutrition Matrix. You will soon realize which ones contribute to the taste and texture of the smoothie in ways that you like.
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Choose A Juice Bar Concept And Brand
Choosing the concept of your juice bar is the starting point in your journey. Its also the most creative step along the way. You get to choose the theme of your shop, the types of ingredients youll use, and the way youll serve your customers. Check out these examples of juice bar concepts:
- Mobile juice bar cart specializing in organic produce, vitamin supplements, and health tonics
- Cafe-style juice bar with a food menu and co-working space
- Smoothie shop with a build-your-own makeline where customers choose their smoothie base, ingredients, and add-ins
After you have a basic idea of your concept, you can work out the finer details of your brand. Your juice bar name, logo, menu options, and menu design are all part of your company branding and should communicate the same message.
Q: How Do You Help Me Market My Nkter Franchise
A:Our goal is to ensure that each Nékter Juice Bar Franchise Owner capitalizes on our marketing programs by utilizing our brand power through localized marketing campaigns which include grand opening plans, local community tactical toolkit, event and catering programs, digital and social media platforms as well as local print collateral and signage. Our team of passionate marketers is here to assist in all aspects of marketing advertising, public relations, social media, in-store creative, sponsorships and fundraising events.
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How To Freeze And Blend Smoothie Packs
Once youve created a smoothie pack, seal the bag and freeze the smoothie pack until youre ready to make that smoothie. The smoothie pack will keep in the freezer for up to 3 months. I like to make a bunch of different smoothie packs at one time. This way my freezer is always stocked with ready-to-blend smoothie options.
To make a smoothie, simply pour the freezer smoothie pack contents into a blender and add water . Blend the smoothie on medium-high speed. If the blender is having a hard time blending the frozen contents, add more water. Alternatively, a different liquid may be used: coconut water, milk, or nut milk. I personally stick with water since the frozen kefir adds a creaminess to the smoothie.
Healthy Smoothies On A Budget
Smoothies are a great way to get a variety of nutritious foods into your daily diet. They are convenient, quick and easy to make, provide you with nutrition on the go, and best of all taste amazing. But what if youre working on a tight budget?
Good nutrition can be really expensive. People living in poverty are often overweight or obese, a seeming contradiction until you realize that its cheaper to get a greasy, fast food hamburger than it is to buy ingredients for a fresh salad or smoothie. If youre carefully budgeting your food expenses, but you want to eat well and benefit from smoothies, there is a way. Healthy eating doesnt have to be outrageously expensive. You just have to know the tricks and be willing to put some time into it.
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Assembling The Smoothie Board
This guide is just that, a guide. Setting up a DIY bar is all about creativity. Take what you like, leave what you dont, and have fun with it!
Start with the focal point, which is usually the largest bowl or item. If youre following this guide exactly, youll want to place your pineapple bowl in the center of the board.
Place add-ins in smaller bowls and arrange them around the board. Arrange the add-in jars so that they are spaced out and can be surrounded with the ingredients they would pair well with.
Place yogurt into a bowl. If using multiple flavors then use several bowls or a serving tray with multiple sections.
Pour your liquids into jars or 16-ounce glass containers.
Fill in the blank spaces with remaining fruits and veggies. Pair the green foods with the matcha the strawberries with the chia seeds, and the chocolate protein powder with the banana.