Register Your Juice Bar On Google
Another important step in advertising your business is registering it on Google. The service, called , is free for business owners and allows you to create a profile that will appear in the search results when someone Google searches your business or looks for juice bars in your area. Youll be able to set hours, contact information, and even share information like special promotions. Registering your business with Google will also make your juice bar appear on Google Maps.
Managing Yelp!, Facebook, Instagram, and Google on top of running the day-to-day operations of your juice bar can be overwhelming. If you find there just isnt enough time in the day to manage your online presence, consider using a digital marketing agency such as Hibu. Hibu offers solutions for online review and reputation management, social media marketing, websites, and more. Plus, it offers free tools like a marketing checklist and custom marketing plan. Visit Hibu to get started.
Why You Need A Business Plan
If youre looking to start a juice bar or grow your existing juice bar you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your juice bar in order to improve your chances of success. Your juice bar business plan is a living document that should be updated annually as your company grows and changes.
Have You Checked Market Competition That You May Have To Face
Every industry has competitors so expect the same in juicing sector as well. Although not much people have a pleasant outlook towards eating and serving fresh, healthy foods, some people are like you. There are many market players so remember you are not the only one doing the business. The important thing to grow your business is to serve good quality juices at regular, affordable rates.
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How To Start A Successful Juice Bar Business In 9 Easy Steps
Some of the many benefits of starting a juice bar business include no previous experience and low start-up costs lets see how to do it.
Starting a juice bar business is a very viable option if you are thinking about a new venture but are not sure where to start or have a minimal start-up budget.
The start-up costs are relatively low, the food prep is often minimal compared to other food operations and it has a low barrier to entry. But with little experience, it can be hard to know where to start.
In this guide, I will lay out the 9 steps on how to start a profitable juice bar. So lets dive in!
Draw Up A Food Truck Business Plan With Detailed Financial Projections
Next, draw up a business plan that details your concept and makes comprehensive financial projections for your first three years of operation based on your estimated startup and ongoing expenses and revenues.
Your business plan needs to encompass most if not all of the items on this list:
- Food truck licensing requirements and costs in your area
- Initial and ongoing local health department inspection and safe food service requirements
- Your food trucks operational model roaming, residence-based, or something in between and how much private catering you plan to do, if any
- What type of food truck youll need
- Costs for your truck or cart and cooking equipment, and whether you plan to buy new or used
- Where you plan to prepare food, if not entirely in your mobile eatery, and costs for a fixed prep or cooking space like a commissary or nonprofit commercial kitchen
- Where youll park your truck overnight
- Your menu design and ingredient costs
- Ongoing overhead costs like parking, propane, insurance, and business services such as payment processing and point-of-sale equipment
- Your marketing plans and costs, including website development and social media marketing
If this is your first time writing a business plan, review the U.S. Small Business Administrations business plan overview to determine how best to proceed.
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Juice Bar Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other juice bars.
Indirect competitors are other options that customers have to purchase from that arent direct competitors. This includes restaurants, supermarkets and customers making juice themselves at home. You need to mention such competition to show you understand that not everyone who drinks juice or smoothies frequents a juice bar each day.
With regards to direct competition, you want to detail the other juice bars with which you compete. Most likely, your direct competitors will be juice bars located very close to your location.
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:
- What types of customers do they serve?
- What products do they offer?
- What is their pricing ?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers perspective. And dont be afraid to stand outside your competitors locations and ask customers as they leave what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
Build A Juice Bar Branding Strategy
To successfully open a juice bar business, you will also need a branding strategy and marketing plan. Youll want to develop a logo, color scheme, and a plan for attracting customers to your business. For most local stores, effective marketing strategies involve a combination of digital and offline tactics. But the basics include designing a logo and creating a website.
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Introduction To Green Juice
Its hard to walk down the street nowadays and not notice someone enjoying a cup of fresh green juice. With consumers eager to add easy, delicious and nutritious foods into their everyday routines, green juice has rapidly become a staple in the health and wellness sector of the beverage industry. The delicious drink is prepared with dark leafy greens and vegetables processed through a juicer, hence the clever name. Given that green juice can provide a bitter taste, most green juice recipes include kiwi, berries, apples, oranges, or other various fruits for an added dash of sweetness. Leafy greens like spinach, Swiss chard, and lettuce offer a milder taste, making it an often preferred green juice ingredient. Many prefer to prepare their own at home, experimenting till they find the perfect green juice recipe that satisfies their taste buds.
Conducting Market Research For A Juice Bar
The very first step in opening a juice bar is to carry out market research. Doing so will not only enable you to verify whether there’s enough demand for you to successfully open your juice bar , but also help you develop the best strategy for selling your juices.
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Resources And Where To Go For Help
- This blog is the number one resource for information on starting a juice business. Check out our 20 must read articles.
- Get a free consultation with Ari Sexner, our full time juice business consultant.
- Pop in to the Goodnature Community Forums and ask a question to the juice community.
- Make sure to attend JuiceCon, the only conference for juicing professionals.
- The easiest way to stock up on bpa-free PET plastic juice bottles is on Bottle Up!
- Dont just copy recipes, learn how to make your own unique recipes with The Juicing Companion, written by chef Ari Sexner.
Do you have a unique experiencing starting a juice business from home?
Leave a comment below!
Thank you so much for this!!Its great
I loved the article. Thank you for the information. I currently buy plastic wh square pet bottles 16oz, 8oz and 2oz bottles from US Plastic Corp. They are slightly cheaper than captiva after shipping, however, they are not true to size. They have that gap that you are talking about in the milk bottles. Are the captiva bottles true to size? How can I tell if a bottle is true to size before ordering, is there a specific design I should be looking for or something in the description that tells me.
Thank you so much.
Thanks for all the info. I jus have a question how can I get the COGS percentage?
Thank you in advanced.
You can learn how to calculate COGs and profit margin in this article here: Calculating Juice Profit Margin
Choose A Juice And Smoothie Shop Location
Your juice bar location and business concept should go hand in hand. Sometimes choosing your location ends up being the first step in the process of opening your business. You might have your eye on a commercial space that speaks to you, or maybe you got a great deal on leasing a juice bar kiosk. If thats the case, you should base the concept of your shop on your chosen location. For example, if the location is in a college town, youll want to create a concept that appeals to a young crowd.
If you have your heart set on a particular concept, youll need to find a juice bar location that can support it. Look for locations near gyms or in neighborhoods with jogging paths and outdoor spaces. Boardwalks, beach towns, and charming main streets are great for juice bars and smoothie shops. Performing a location analysis will help you understand the benefits and limitations of specific locations.
Step : Get Business Insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your companys financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If youre unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so its a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers Compensation Insurance. If your business will have employees, its a good chance that your state will require you to carry Workers’ Compensation Coverage.
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How Much Can You Earn From A Smoothie Business
Smoothie prices range from $3 to $10 or more, so lets say yours will average $6. Your profit margin, after rent, overhead, and ingredients, should be about 30%.
In your first year or two as youre building your business, you could sell 70 smoothies a day, bringing in more than $150,000 in annual revenue. This would mean $45,000 in profit, assuming that 30% margin. As your brand gains recognition and people start coming back for more, sales could climb to 150 smoothies a day. With annual revenue of nearly $330,000, youd make a tidy profit of close to $100,000.
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How Do I Start A Juice Shop
Restaurant Startup Capital And Emergency Funds
In addition to having startup capital worth at least three months of operational costs, it’s also always a good idea to have an emergency stash of funds in case of unforeseen incidents. The average startup capital necessary to open a smoothie shop is $60,000.
Its very common for smoothie shop owners to cover these costs by applying for small business loans and commercial loans, as well as by opening up a business line of credit. For more info on how to obtain funding, heres The Complete Guide to Restaurant Financing and Loans .
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Choose A Juice Bar Concept And Brand
Choosing the concept of your juice bar is the starting point in your journey. Its also the most creative step along the way. You get to choose the theme of your shop, the types of ingredients youll use, and the way youll serve your customers. Check out these examples of juice bar concepts:
- Mobile juice bar cart specializing in organic produce, vitamin supplements, and health tonics
- Cafe-style juice bar with a food menu and co-working space
- Smoothie shop with a build-your-own makeline where customers choose their smoothie base, ingredients, and add-ins
After you have a basic idea of your concept, you can work out the finer details of your brand. Your juice bar name, logo, menu options, and menu design are all part of your company branding and should communicate the same message.
Design Your Recipes & Menu
Before opening your juice bar, youll also need to develop your menu and juice recipes. If youre new to juicing, finding the perfect recipes and ingredient levels can take some trial and error. Make sure you take the time to research popular ingredients and combinations, and have friends and family sample your recipes for feedback.
Popular juice ingredients and trends include:
- Celery juice
Many juice bars also offer light food options like yogurt parfaits, salads, and sandwiches. If this is something you want to do in your juice bar, make sure your kitchen area is prepared and up to local health codes for food and not just juice.
Take advantage of seasonal ingredients and local trends when crafting your menu
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Register For Business Licenses And Permits
Because a smoothie business involves handling food, you will also need to complete safe food handling training and earn proper licensure or certification, as required by your state. There are also a number of regulations that will need to be followed by your local health department in addition to regular inspections.
Your smoothie business will also need to obtain general local, state, and federal business registrations such as a sales tax permit, Employer Identification Number, and Occupancy Permit.
Choose Your Business Structure
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your smoothie business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the main options:
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using ZenBusinesss online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
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The Rules And Regulations Of Operating A Juice Bar
Next in our guide on how to open a juice bar is checking out the regulations in force.
If you decide you’d like to serve food to accompany your juices, there are several requirements you’ll need to satisfy around health and safety. Before opening your juice bar, you’ll have to register the premises with your local authority’s environmental health service at least 28 days before you start trading.
It’s important to note that this process doesn’t cost any money. It simply involves allowing a local official to visit your premises to check out the space you’ll be using to prepare food and ensure it’s safe and hygienic.
After each inspection, you’ll receive a Food Hygiene Rating which, depending on your location, you may need to display in public view. To register for a visit from your local authority, check out the UK Government website.
It’s likely you’ll also want to play a bit of music to set the right atmosphere to open your juice bar. If so, you’ll need to apply for a music license when starting your juice. You can obtain one from the PLS PRS, with the price set depending on the size and needs of your business.
In the US, you will be required to register for a business license, as well as a food service license and a food handler’s permit. You can visit the SBA website for more details on how to obtain these.
Create A Digital Presence For Your Truck
Not all successful food truck entrepreneurs are social media stars, but that doesnt mean you should forgo a digital presence altogether.
As soon as youve settled on a mobile eatery concept and brand name, begin building a digital presence for it. Yes, you can and should take this step before purchasing a truck. As long as youre clear that your mobile food business is a work in progress, your digital presence will help build early buzz for it and hold you accountable to see it through.
Start with Facebook, Instagram, and Twitter accounts, plus and Yelp listings.
You dont need an elaborate website or blog, just a bright, clean space with photos of your truck and food and satisfied customers once they exist with some text copy covering your backstory and inspiration, a current menu, and links to your trucks social media accounts.
Once your social media properties are up and running, create and follow a content marketing plan that includes regular updates on your progress toward opening and news about your location and menu changes once your truck is open for business.
And find ways to keep your audience engaged, like running Twitter polls about new menu items or Instagram photo contests with free food as a winning prize.
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